Make Your Short-Term Rental Shine this Summer:
5 Content Ideas for Owners
As the temperatures rise, it's time to prepare for the summer season. In this blog, we'll explore some summer-themed content ideas that will keep your audience engaged and excited about your home.
1. Local Attractions: Your Area's Hidden Gems
I say this a lot, but YOU are the expert on your area- and one of the best ways to captivate potential guests is by showcasing the local attractions and hidden gems.
Summer is a season of adventure and exploration, and you can be the guide to all the best spots nearby. Create a "Local Attractions" highlight on your Instagram, share photos, videos, and information about nearby parks, beaches, hiking trails, or any other points of interest. Give your audience a sneak peek into how they could spend their time when they visit your home in the summer.
2. Summer Refresh: Setting the Mood
A summer refresh for your short-term rental can make a world of difference in attracting guests. Share the process of transforming your space for the warmer months. This could include changing over the linen to lighter, more summery options, adding some colour, or simply rearranging furniture to create a breezy atmosphere.
Document this transformation through photos and short videos and share the "before and after" with your audience.
3. Introduce New Features
Consider adding new features or amenities to your rental property specifically for the summer season. Maybe it's a barbecue, a hammock for lazy afternoons, or even a beach umbrella and chairs for guests to use. Share these additions with your audience and highlight how they can enhance the overall guest experience during the summer. Don't forget to mention any safety measures you've put in place to ensure your guests have a worry-free stay.
4. Best Outdoor Dining Spots
Guide your guests to the best outdoor dining spots in your area. Share recommendations for restaurants, cafes, or food trucks where they can enjoy delicious meals while enjoying the warm weather. Include photos of local dishes and describe the unique dining experiences they can expect. You can also suggest nearby markets or shops where guests can pick up fresh, seasonal ingredients for a homemade meal at your rental.
5. Where to Sip
If your area is known for its craft breweries, wineries, or cocktail bars, be sure to share the best with your audience. Share photos and videos of the drinks and the charming settings where they can be enjoyed. Encourage your guests to unwind and experience the local beverage scene during their stay.
By offering valuable insights into your local area, showing off your property's seasonal charm, and highlighting nearby dining and drinking options, you’ll show potential guests why your home is THE place to stay this summer.
