How To Prepare Your Holiday Social Media Marketing

Bank St Apartment, Port Fairy - by Olivia Barua

Spring is suddenly here and while it might feel a little early to plan your social media for the holiday season, it’s a wise move to get ahead so that you can stay on top of your strategy and most importantly - don’t miss any key dates to promote your property!

Here are some major dates to highlight in your calendar: 

Important dates: 

• September school holidays - 16 September – 1 October (VIC)

• Friday before AFL Grand Final public holiday - 29 September (VIC only)

• Melbourne Cup public holiday - 7 November 

• Summer holidays -  21 December – 29 January 2024 (VIC) 

• Christmas Eve - 24 December 

• Christmas Day - 25 December 

• Boxing Day - 26 December 

How to prepare:

Now you have the key dates in your calendar, here are some ways you can prepare for the holiday season:

1. Schedule your social media

This is likely to be the busiest time of the year, and no one wants to be stuck on their phone trying to come up with post ideas. Using a social media planning tool like Later or Planoly can take the stress out of posting as you can plan and schedule them in advance. 

2. Consider something special for your followers

The holiday season is a great time to treat your loyal audience - you could consider a discount, a giveaway or a bonus such as a gift on arrival to make their stay extra special. 

3. Optimise your website, listing and social media

Now is the time to audit your website, listings and social media to see how you can improve performance, copy, hyperlinks and bio. Put the work in now and you’ll be so glad you did!

Need more help creating and curating content for the holiday season and beyond? Book a free, no-strings attached consultation call with me today here.